.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, once adapted to snagging billions in equity capital yearly, have actually increased almost $360 million thus far this year, putting it on track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That slowdown is because of market concentration, heightened regulatory tensions, and economic uncertainties.ADWEEK consulted with five VCs that continue to acquire adtech firms, in spite of these challenges, concerning what they are actually trying to find and what they stay clear of. Probably unsurprisingly, these clients are actually targeting possibilities in privacy-focused modern technologies and industry-specific regions such as linked TV.